Urbanation's consultancy practice prepares high quality market feasibility studies for new condominium and purpose-built rental apartment projects across the country. We use a multi-disciplinary approach, leveraging our proprietary database, external data sources, on-the-ground-knowledge, industry contacts and, most importantly, our depth of analytical expertise.
We’ve analyzed the data, visited the sites, tracked the competition and seen what works and what doesn’t for nearly 40 years.
Studies can be customized to individual need, but typically include the following elements:
- Macro Trends:
Regional and submarket overviews, demand, supply and pricing dynamics, macroeconomic and demographic forces, and market projections.
- Location Analysis:
Site advantages and possible disadvantages, streetscape and neighbourhood context, transit access, commercial, employment, and community amenities.
- Local Demographics:
Population distribution and forecasts, migration sources, household formation rates by tenure, population characteristics and income levels.
- Comparative Market Analysis:
Market performance of existing competition, comparable project profiles, target buyers/renters, factors supporting or limiting successful projects, establishing demand and pricing thresholds, and market gaps.
- Supply Competition:
Analysis of current and future supply from inventory in new, resale and proposed projects, projected supply and demand growth, and assessment of impact on absorption and achievable values.
Achievable sale price/rental rates by unit type, optimal project size, suite mix and unit sizes, absorption rates, target audience, suite features and building amenities, and product positioning.